Advertising and Marketing Policy 

Advertising and Marketing Policy

Last updated: 1 October 2024

1. Introduction

This Advertising and Marketing Policy (“Policy”) outlines the standards and practices followed by Global Social Innovators (“we”, “us”, “our”) for all advertising and marketing activities. The purpose of this Policy is to ensure that all communications are transparent, truthful, and comply with U.K. law, including the Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) Code.

By engaging with our service or viewing our marketing materials, you agree to this Policy.

2. Compliance with U.K. Advertising Laws

All of our advertising and marketing communications comply with relevant laws, including but not limited to:

The CAP Code (UK Code of Non-broadcast Advertising, Sales Promotion, and Direct Marketing).

The Consumer Protection from Unfair Trading Regulations 2008.

The General Data Protection Regulation (GDPR) for the use of personal data in marketing.

3. Accuracy and Transparency

3.1 Truthfulness in Advertising

We ensure that all our marketing communications, including advertisements, promotions, and social media posts, are truthful, not misleading, and can be substantiated. All claims about our services will be supported by evidence, and any disclaimers will be clearly visible and understandable.

3.2 Pricing Transparency

All pricing information provided in our advertisements will be clear, accurate, and complete, including any applicable taxes, fees, or additional costs. We will ensure that promotional pricing or discounts are clearly defined and that any terms and conditions related to such offers are accessible.

4. Ethical Marketing Practices

4.1 Honest Representation

We do not engage in deceptive or manipulative marketing tactics. This includes not making false claims about our products or services, exaggerating benefits, or using bait-and-switch tactics.

4.2 Non-Discrimination

Our advertisements and marketing campaigns do not promote or condone any form of discrimination based on race, gender, age, religion, sexual orientation, or other personal characteristics.

4.3 Social Responsibility

We commit to socially responsible advertising practices and ensure that our marketing communications promote ethical values. We do not promote harmful behavior or unsafe practices.

5. Use of Testimonials and Reviews

5.1 Authentic Testimonials

Any testimonials, endorsements, or reviews used in our marketing materials are genuine and provided by real Clientss or users. We do not use fabricated reviews or endorsements. If we provide incentives to individuals for submitting testimonials, this will be clearly disclosed.

5.2 Sponsored Content

In cases where we collaborate with influencers, partners, or other third parties for marketing purposes, we will ensure that the sponsored nature of the content is clearly disclosed, as required by the ASA and CAP Code. Sponsored content will be marked with appropriate labels such as “Sponsored,” “Ad,” or similar disclosures.

6. Direct Marketing and Consent

6.1 Consent for Direct Marketing

We will only send direct marketing communications (including emails, SMS, and phone calls) to individuals who have given explicit consent, in compliance with GDPR and the Privacy and Electronic Communications Regulations (PECR).

6.2 Opting Out

Clientss have the right to opt-out of receiving marketing communications at any time. We will provide easy-to-use opt-out mechanisms in every communication, such as “unsubscribe” links in emails. We will promptly honor any opt-out requests.

6.3 Data Protection

We respect the privacy of our Clientss and take appropriate measures to protect their personal data. For details on how we handle personal data, please refer to our Data Protection and Privacy Policy.

7. Promotions, Contests, and Giveaways

7.1 Fair Terms and Conditions

Any promotions, contests, or giveaways we offer will have clearly stated terms and conditions. These will be readily accessible to participants and will include details on eligibility, prise allocation, deadlines, and how winners will be chosen.

7.2 Compliance with Laws

All promotions will comply with the Gambling Act 2005 (for competitions involving a prise draw) and other applicable U.K. laws. We will not mislead participants or create unfair barriers to entry.

8. Digital Marketing Practices

8.1 Social Media Marketing

When promoting our services on social media platforms, we ensure that all posts, advertisements, and sponsored content follow the platform’s advertising guidelines. We do not engage in practices such as purchasing followers, using bots to generate fake engagement, or spreading misinformation.

8.2 Cookie Policy

If we use cookies or similar tracking technologies on our website to collect information for marketing purposes, we will provide clear and transparent information about their use. Consent will be obtained before placing non-essential cookies on users’ devices. For more details, please refer to our Cookie Policy.

9. Affiliate Marketing

9.1 Fair Disclosure

If we engage in affiliate marketing, where third parties promote our services and earn a commission based on sales or referrals, we will ensure that the relationship between us and the affiliate is clearly disclosed to Clientss.

9.2 Affiliate Responsibility

We require our affiliates to adhere to this Advertising and Marketing Policy, ensuring that their promotions are truthful, transparent, and compliant with U.K. advertising laws.

10. Prohibited Practices

We do not engage in or tolerate any of the following practices:

• False or misleading claims about our services.

• Unsolicited direct marketing (spam).

• Deceptive pricing or bait-and-switch tactics.

• Offensive or harmful content in advertising.

• Use of personal data without consent for marketing purposes.

11. Monitoring and Complaints

11.1 Monitoring Advertising

We regularly monitor our advertising and marketing campaigns to ensure compliance with this Policy and U.K. advertising laws. If any issues are identified, we will take prompt corrective action.

11.2 Filing Complaints

If you believe that our advertising or marketing communications are misleading or violate this Policy, please contact us at [email address]. We take all complaints seriously and will investigate any concerns.

12. Changes to This Policy

We reserve the right to update this Advertising and Marketing Policy as needed. Any changes will be communicated to Clientss through our website or email. Your continued engagement with our marketing communications after changes are made constitutes acceptance of the updated Policy.

13. Contact Information

If you have any questions about this Advertising and Marketing Policy, or wish to make a complaint, please contact us at:

• Email: hello@globalsocialinnovators.org.uk

• Phone: 033

• Address: 1349 London Road Leigh-on-Sea SS9 2AB